The Brookfield Scene
Janet, a Town of Brookfield resident, has lived in the Elmbrook area for nearly 40 years and is an avid gardener and volunteer. Her blog focuses on the city and town of Brookfield – past, present and future.
USA Today Advertisement
By Janet Wintersberger
Thursday, Nov 30 2006, 02:59 PM
Brookfield is many things. At one time, Brookfield was considered a bedroom community. Over the years it became a city in the countryside. City government now wants Brookfield to become a destination. What's next?
Well, consider the ad in USA Today. The national newspaper ad describes Brookfield as "Minutes from Milwaukee. Miles from Expected." The taglines are "Register to win $1000 in gas" and "Play in Milwaukee. Stay in Brookfield."
The Image? A woman standing clothed in a bathrobe with a towel turban on her head. Cucumber slices cover her eyes and a "facial" mask covers her face. Shopping bags are at her feet and in one hand.
And who placed the ad? Logos show eleven Brookfield hotels. The website address, www.visitbrookfield.com/usa, leads the curious to the Brookfield Convention and Visitors Bureau.
It seems like Brookfield is becoming a community of hotel rooms.
I asked the convention and visitors bureau about the ad. This particular ad (and a split image) ran for a limited time this year. Overall, the ad's theme is "relaxation meets recreation." The ad featuring a woman was designed to suggest that Brookfield (with its spas and shopping) is a good place for a woman's getaway.
The ad's split image depicts a gentleman in a business suit and his cell phone, along with golf shorts and shoes.
The campaign was paid for by hotel room taxes. Please send me your comments about this ad campaign.
