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The Beer Guy

Dave Richmond has combined his work with his love of beer for more than seven years with the Madrigrano families, and is now allied brands manager at WOW Distributing Co. in Sussex. In his position, Dave is responsible for coordinating the marketing and merchandising programs of the allied brands.

Super Beers and Ideas for the Super Bowl

By Dave Richmond
Wednesday, Jan 30 2008, 04:42 PM

Hopefully by now, the pain of the Packers' loss to that team from New York has begun to subside and you can get on to more important things -- such as deciding what beer you'll be drinking for Super Bowl XLII.

While ice-cold Miller Lite is important to have on hand while watching any sporting event, here are some additional ideas.

Team vs. Team, Beer vs. Beer
Make an own off-field match-up by pitting beers from the opposing teams' home states against each other.  From New England, Sam Adams Boston Lager is a clean, crisp beer that balances sweet malt and slightly hoppy, bitter flavors.  Challenging the Boston beer is JW Dundee's Honey Brown Lager from Rochester, New York.  This incredibly drinkable beer has slightly sweet malt flavors that are followed by a hint of hops and honey.  Pair the variety of tastes with foods that bring out their flavors, such as spicy nachos or a savory spinach and artichoke dip.  Take a poll and determine the winner!

Act Like You're in Arizona
Forget the weather.  Crank up the thermostat a bit and enjoy a few warm weather beers like fans at the big game in Arizona will do.  Miller Chill or High Life and Corona Extra or Corona Light can help bring a little Southwest flavor and complement dishes like enchiladas and fajitas.  Also, consider serving some Just-You-Wait-Until-Next-Season Salsa.

 

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