Hello Readers 

As a result of an Open Records Request, I obtained the following information from the Shorewood BID  regarding expenditures and vendors for the past two years.  The Vendor information is incomplete, and I hope to have further information regarding them soon.  Also, some Vendors are hidden via reimbursement for expenditures, not listing the Vendor.

If you have any questions or concerns regarding any of this information, please post your comments, and I will forward them to the BID, or you can contact them yourself.

Also, if you would like me to e mail a copy of the report, just ask and I will send.

Dave
 

 Type Date Num Memo Amount Balance

Aaron Foley
Bill 9/16/2007 coffee and ice for Showcase 37.01 37.01
Total Aaron Foley 37.01 37.01

AB Data, Ltd
Deposit 5/5/2008 77767 Deposit -75.00 -75.00
Total AB Data, Ltd -75.00 -75.00

Adventure Rock
Bill 7/1/2007 Climbing Wall deposit 150.00 150.00
Bill 7/19/2007 Climbing Wall final payment 300.00 450.00
Total Adventure Rock 450.00 450.00

Alterra Coffee Roasters
Check 12/16/2006 DC121606 Refreshments - board mtg 12.81 12.81
Check 12/16/2006 DC 12160 Refreshments - board mtg 31.65 44.46
Total Alterra Coffee Roasters 44.46 44.46

Artists Working in Education
Bill 3/27/2007 Artist sponsorship 600.00 600.00
Total Artists W orking in Education 600.00 600.00

Barb Heimsch
Bill 9/11/2006 Showcase Shorewood Staff at Showcase 200.00 200.00
Total Barb Heimsch 200.00 200.00

Barbara G Caprile
Bill 6/22/2006 Postage - Criterium Mailing to residents & businesses 302.25 302.25
Bill 7/1/2006 July retainer July 06 fee 1,800.00 2,102.25
Bill 7/17/2006 06 Ctrierium bills Ice 9.47 2,111.72
Bill 7/17/2006 06 Ctrierium bills Water for crew 55.86 2,167.58
Bill 7/17/2006 06 Ctrierium bills Trash bags 21.56 2,189.14
Bill 7/17/2006 06 Ctrierium bills beer 13.74 2,202.88
Bill 7/17/2006 06 Ctrierium bills chips 4.88 2,207.76
Bill 7/17/2006 06 Ctrierium bills beer / soda 48.49 2,256.25
Bill 7/17/2006 06 Ctrierium bills photo developing 41.18 2,297.43
Bill 7/17/2006 06 Ctrierium bills savor banner 240.00 2,537.43
Bill 7/17/2006 06 Ctrierium bills mount bike contest signs 125.00 2,662.43
Bill 7/17/2006 06 Ctrierium bills signs 160.00 2,822.43
Bill 7/17/2006 06 Ctrierium bills Tip for movie projectionist 40.00 2,862.43
Bill 7/17/2006 Tent for BID Canopy for events 209.89 3,072.32
Bill 7/17/2006 ctri/savor brochure 1/2 brochure 1,197.50 4,269.82
Bill 7/17/2006 ctri/savor brochure 1/2 brochure 1,197.50 5,467.32
Bill 7/17/2006 summer seasonal Postage 78.00 5,545.32
Bill 7/22/2006 M Magazine July 06 M Magazine July 06 1,451.00 6,996.32
Bill 7/27/2006 Overage Jan-June 06 Overage hours - Jan - June 06 2,100.00 9,096.32
Bill 8/1/2006 August Retainer August 06 Retainer 1,800.00 10,896.32
Bill 9/1/2006 Sept retainer Sept 06 Retainer 1,800.00 12,696.32
Bill 9/9/2006 8/16 Seasonal Food 8/16/06 Seasonal Food 66.43 12,762.75
Bill 9/9/2006 Mil Mag Sept ad Milw Magazine - Showcase ad 1,452.00 14,214.75
Bill 9/11/2006 Grand Central 45768 Showcase Banner 300.00 14,514.75
Bill 9/15/2006 coffee / pastry Food for showcase artists 148.16 14,662.91
Bill 9/29/2006 Oct retainer Oct retainer 1,800.00 16,462.91
Bill 10/15/2006 Showcase misc Showcase photos 30.90 16,493.81
Bill 10/15/2006 Showcase misc Karen de Hartog gift 40.13 16,533.94
Bill 11/1/2006 Nov 06 retainer Nov 06 retainer 1,800.00 18,333.94
Bill 11/18/2006 Dec retainer Dec 06 retainer 1,800.00 20,133.94
Bill 11/18/2006 M Magazine - Nov 06 M Magazine Ad 1,451.00 21,584.94
Bill 12/6/2006 Shopwalk candy Candy for Holiday Shopwalk 14.82 21,599.76
Bill 12/6/2006 Santa costume Santa costume rental 95.04 21,694.80
Bill 12/28/2006 thank you to DPW and mailing costs 62.30 21,757.10
Bill 1/1/2007 2,050.00 23,807.10
Bill 1/31/2007 Roland Gifts 91.99 23,899.09
Bill 1/31/2007 2,050.00 25,949.09
Bill 2/1/2007 Mailing Labels 21.11 25,970.20
Bill 2/28/2007 2,050.00 28,020.20
Bill 3/7/2007 Honorarium gift cert for speaker at LOL 50.00 28,070.20
Bill 3/26/2007 plastic brochure holders 45.86 28,116.06
Bill 3/28/2007 March Invoice 2,050.00 30,166.06
Bill 4/7/2007 M Magazine Ad 1,384.65 31,550.71
Bill 4/7/2007 Illustration boards for schools for Artwalk 39.80

31,590.51

Deposit 4/9/2007 4433 LOL -28.00 31,562.51

Bill 4/9/2007 Misc. expenses for Artwalk 60.93 31,623.44
Bill 5/2/2007 honorarium for LOL - Sherman 50.00 31,673.44
Bill 5/2/2007 April retainer 2,050.00 33,723.44
Deposit 5/4/2007 4464 LOL -74.00 33,649.44
Bill 6/2/2007 Retainer for June 2,050.00 35,699.44
Bill 7/1/2007 Retainer for June 2,050.00 37,749.44

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail

Accrual Basis June 10, 2006 through June 10, 2008
Page 1

Type Date Num Memo Amount Balance

Bill 7/23/2007 Ad in M Magazine for July 1,507.00 39,256.44
Bill 7/23/2007 movie license and rental fee 289.80 39,546.24
Bill 7/23/2007 posters for Movie Nite 189.74 39,735.98
Bill 7/23/2007 various expenses for Bike Race; see request for payment 76.16 39,812.14
Bill 7/31/2007 August retainer 2,050.00 41,862.14
Bill 8/17/2007 printing of Bike Race mailer via "The Marek Group" 2,595.90 44,458.04
Bill 8/17/2007 supplies and movie employees "tip" 50.53 44,508.57
Bill 8/28/2007 1,507.00 46,015.57
Bill 8/30/2007 2,050.00 48,065.57
Bill 10/1/2007 2,050.00 50,115.57
Bill 10/16/2007 retroactive payment for Sept and October 700.00 50,815.57
Bill 10/17/2007 photos for Showcase 21.39 50,836.96
Bill 10/31/2007 2,111.00 52,947.96
Bill 10/31/2007 monthly retainer for November 2,400.00

55,347.96

Deposit 11/2/2007 Deposit -30.00 55,317.96

Bill 11/7/2007 baby gift for board member 58.08 55,376.04
Bill 12/1/2007 coffee for ice carvers 42.43 55,418.47
Bill 12/1/2007 santa and rudolph costumes 153.12 55,571.59
Bill 12/2/2007 2,400.00 57,971.59
Bill 12/5/2007 plastic holders for programs, candy for Santa hand out 90.24 58,061.83
Bill 12/19/2007 plastic holders for programs, candy for Santa hand out 21.10 58,082.93
Bill 1/2/2008 2,400.00 60,482.93
Bill 2/1/2008 Retainer for February 2,400.00 62,882.93
Bill 2/29/2008 Retainer for March 2,400.00 65,282.93
Bill 3/17/2008 brochure holders, name badges 29.47 65,312.40
Bill 3/31/2008 Retainer for April 2,400.00 67,712.40
Bill 4/21/2008 Madison statewide BID conference/mileage and parking 96.00 67,808.40
Bill 4/30/2008 literature holders for special events 68.72 67,877.12
Bill 4/30/2008 Sign for Artist 21.44 67,898.56
Bill 5/1/2008 SSaturday's M Magazine ad 1,507.00 69,405.56
Bill 5/1/2008 2,400.00 71,805.56
Bill 5/7/2008 SS flyer printing 2,620.00 74,425.56
Bill 5/30/2008 2,400.00 76,825.56

Total Barbara G Caprile 76,825.56

76,825.56

Bill Begos/Enchanted Enterprises
Bill 8/30/2007 caricature artist for Showcase 250.00 250.00
Total Bill Begos/Enchanted Enterprises 250.00 250.00

Blockbuster
Check 4/19/2008 DC 12209 Gift Certs SSaturdays 50.00 50.00
Total Blockbuster 50.00 50.00

Breakaway Event Productions, LLC
Bill 7/2/2006 Site fee balance due Balance due - 2006 Criterium Site Fee 3,500.00 3,500.00
Bill 5/28/2008 Contract down payment 3,000.00 6,500.00
Total Breakaway Event Productions, LLC 6,500.00 6,500.00

Bruce Krajcir
Bill 7/23/2007 Shrek costume rental 50.69 50.69
Total Bruce Krajcir 50.69 50.69

Buttons International
Bill 3/26/2007 70.00 70.00
Bill 5/30/2008 375.00 445.00
Total Buttons International 445.00 445.00

Cash
Bill 7/12/2006 Preems -Criterium 06 Preems - Criterium 06 3,000.00 3,000.00
Check 10/9/2006 DC100906 Cookies for postal workers 50.00 3,050.00
Check 7/19/2007 1641 Preems 3,000.00 6,050.00
Total Cash 6,050.00

6,050.00

CNI Newspapers
Bill 7/31/2006 Rebilling fee Rebilling fee 25.00 25.00
Total CNI Newspapers 25.00 25.00

Colin O'Brien
Bill 8/30/2007 musician at Showcase 100.00 100.00
Total Colin O'Brien 100.00 100.00

Dieffenbach & Associates, S.C.
Bill 3/15/2007 Year End Audit 2006 650.00 650.00
Bill 2/20/2008 Year end audit 2007 700.00 1,350.00
Total Dieffenbach & Associates, S.C. 1,350.00 1,350.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail

Accrual Basis June 10, 2006 through June 10, 2008
Page 2

Type Date Num Memo Amount Balance

DMI Limousine Service
Bill 8/29/2006 Showcase Shorewood Showcase trolley 736.00 736.00
Bill 11/20/2006 Trolley - 11/2/06 Shopwalk 06 trolley 736.00 1,472.00
Bill 3/27/2007 Artwalk Trolley 736.00 2,208.00
Bill 8/30/2007 Showcase Trolley 736.00 2,944.00
Bill 11/17/2007 Holiday Shopwalk trolley 736.00 3,680.00
Total DMI Limousine Service 3,680.00 3,680.00

Don Ingebritson
Check 12/1/2007 1723 Ice Carvers 3rd Prize 100.00 100.00
Total Don Ingebritson 100.00 100.00

Don Linke
Bill 8/30/2007 musician for Showcase 150.00 150.00
Total Don Linke 150.00 150.00

Doug Downing
Bill 9/9/2006 Doug Downing Showcase music 100.00 100.00
Total Doug Downing 100.00 100.00

Easter Bunny
Check 4/7/2007 Cash Payment to Bunny for Artwalk 30.00 30.00
Total Easter Bunny 30.00 30.00

Einstein Bagels
Check 9/17/2007 DC 12175 67.70 67.70
Check 12/19/2007 DC 12196 bagels and coffee for board meeting 29.42 97.12
Check 1/22/2008 DC 12197 bagels and coffee for DPW 29.42 126.54
Total Einstein Bagels 126.54 126.54

Enchanted Enterprises
Bill 5/30/2008 caricature artist for SS June 300.00 300.00
Total Enchanted Enterprises 300.00 300.00

Festwail European
Bill 9/9/2006 Festwail European Showcase music 125.00 125.00
Total Festwail European 125.00 125.00

Fletcher Flowers
Bill 8/24/2006 Welcome gifts Welcome gifts 280.00 280.00
Total Fletcher Flowers 280.00 280.00

FMS Magnacraft
Bill 7/13/2006 64324 Brochure mailing - 1/2 237.50 237.50
Bill 7/13/2006 64324 Brochure mailing - 1/2 237.49 474.99
Bill 8/30/2006 Showcase Shorewood Postage to mail postcards 1,150.00 1,624.99
Bill 9/11/2006 64442 Mailing to residents 192.60 1,817.59
Bill 7/9/2007 Mailing house 1,161.00 2,978.59
Bill 7/20/2007 mailing criterium programs 326.78 3,305.37
Bill 8/25/2007 mailing for Showcase Shorewood 1,161.00 4,466.37
Bill 9/13/2007 mailing for Showcase Shorewood 239.41 4,705.78
Bill 4/15/2008 Mailing for SS 497.80 5,203.58
Total FMS Magnacraft 5,203.58 5,203.58

General Casualty
Bill 6/1/2007 6/21/07-6/21/08 425.00 425.00
Total General Casualty 425.00 425.00

Goody Gourmets
Check 10/24/2007 DC 12181 annual meeting 37.03 37.03
Check 5/16/2008 DC 12212 gift certs for SS 50.00 87.03
Total Goody Gourmets 87.03 87.03

 

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 3

Type Date Num Memo Amount Balance

Grand Central Graphics
Bill 7/13/2006 45646 Sponsor signs for bike race 765.60 765.60
Bill 11/21/2006 45900 Shopwalk Banner 350.00 1,115.60
Bill 3/24/2007 Artwalk Banner Invoice 46035 20.00 1,135.60
Bill 4/7/2007 Artwalk signs 144.00 1,279.60
Bill 4/15/2007 Artwalk signs 112.50 1,392.10
Bill 7/23/2007 Movie Nite trestle sign 325.00 1,717.10
Bill 7/25/2007 Bike Race signs 146.66 1,863.76
Bill 8/1/2007 Bike Race signs 665.00 2,528.76
Bill 8/13/2007 Showcase Shorewood 15.00 2,543.76
Bill 8/17/2007 movie night signs 110.70 2,654.46
Bill 9/15/2007 showcase signs 680.00 3,334.46
Bill 11/20/2007 46277 600.00 3,934.46
Bill 12/1/2007 46363 120.00 4,054.46
Bill 4/21/2008 960.00 5,014.46
Bill 4/21/2008 A frames for events 358.02 5,372.48
Bill 4/21/2008 Streetscape Saturdays banner 600.00 5,972.48
Total Grand Central Graphics 5,972.48 5,972.48

Grande Flowers
Check 12/18/2007 DC 12193 welcome to Shorewood flowers 110.88 110.88
Total Grande Flowers 110.88 110.88

Great Harvest Bread Company
Check 9/12/2007 DC 12178 for US Post Office 30.00 30.00
Deposit 5/5/2008 2618 Deposit -75.00 -45.00
Total Great Harvest Bread Company -45.00 -45.00

Home Depot
Check 9/6/2007 DC 12173 11.72 11.72
Total Home Depot 11.72 11.72

House of Engraving
Bill 12/6/2006 13929 Ice Sculpture Signs 38.02 38.02
Total House of Engraving 38.02 38.02

Hubbard Park Lodge
Bill 2/28/2007 Feb. 28th Learn Over Lunch 540.00 540.00
Bill 4/30/2007 March LOL 550.50 1,090.50
Bill 4/30/2007 April LOL 554.00 1,644.50
Total Hubbard Park Lodge 1,644.50 1,644.50

International Cycling Classis
Bill 6/22/2007 Contract down payment 2,000.00 2,000.00
Bill 7/1/2007 Contract down payment 3,500.00 5,500.00
Bill 7/12/2007 Contract down payment 2,500.00 8,000.00
Total International Cycling Classis 8,000.00 8,000.00

Jackie Brown
Bill 9/10/2006 Jackie Brown Showcase music 150.00 150.00
Total Jackie Brown 150.00 150.00

Jackie Gorecki
Bill 8/30/2007 musician for Showcase Shorewood 175.00 175.00
Total Jackie Gorecki 175.00 175.00

Jean Pierre's
Check 1/18/2007 DC 12195 budget meeting 20.09 20.09
Total Jean Pierre's 20.09 20.09

Jeff Biskowitz
Bill 5/7/2008 Balloon Artist SS 200.00 200.00
Total Jeff Biskowitz 200.00 200.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 4

Type Date Num Memo Amount Balance

Jim Plaisted
Bill 6/16/2006 5/16 - 6/15/06 5/16 - 6/15/06 3,600.00 3,600.00
Bill 7/17/2006 10 6/16 - 7/15/06 3,600.00 7,200.00
Bill 8/15/2006 12 7/16 - 8/15/06 3,600.00 10,800.00
Bill 9/18/2006 15 8/16 - 9/15/06 3,600.00 14,400.00
Bill 9/28/2006 Cell phone Cell phone 200.00 14,600.00
Bill 9/29/2006 SurveyMonkey.com 1/2 of survey invoice 29.00 14,629.00
Bill 10/16/2006 17 9/16/06 - 10/15/06 3,600.00 18,229.00
Bill 10/23/2006 Annual mtg misc Annual mtg beverage & misc 130.76 18,359.76
Bill 11/1/2006 Bank charges Plaisted - NSF fee 31.00 18,390.76
Bill 11/1/2006 Bank charges Plaisted - Credit Advance 110.48 18,501.24
Bill 11/19/2006 20 10/16/06 - 11/15/06 3,600.00 22,101.24
Bill 12/7/2006 Copies & postage Reimb expenses 21.27 22,122.51
Bill 12/7/2006 Copies & postage Reimb expenses 93.21 22,215.72
Bill 12/12/2006 22 11/16/06 - 12/15/06 3,600.00 25,815.72
Bill 1/17/2007 Invoice #25 3,600.00 29,415.72
Bill 2/19/2007 31 Invoice #31 3,600.00 33,015.72
Bill 3/20/2007 Invoice #31 3,600.00 36,615.72
Deposit 4/9/2007 2032 LOL -38.00 36,577.72
Bill 4/15/2007 Invoice 37 3,600.00 40,177.72
Deposit 5/4/2007 2035 LOL -38.00 40,139.72
Bill 5/15/2007 Invoice 3,600.00 43,739.72
Bill 6/15/2007 Invoice 3,600.00 47,339.72
Bill 7/15/2007 Invoice 3,600.00 50,939.72
Bill 8/15/2007 Invoice 3,600.00 54,539.72
Bill 9/15/2007 Invoice 3,600.00 58,139.72
Bill 9/15/2007 IDA Conference 750.00 58,889.72
Bill 10/16/2007 Invoice including retroactive payment for September 3,837.50 62,727.22
Bill 11/20/2007 Invoice for November 3,718.75 66,445.97
Bill 12/13/2007 Invoice for December 3,718.75 70,164.72
Bill 1/17/2008 Invoice for January 3,718.75 73,883.47
Bill 2/18/2008 Invoice for February 3,718.50 77,601.97
Bill 3/20/2008 Invoice for March 3,719.00 81,320.97
Bill 4/17/2008 Invoice for April 3,718.75 85,039.72
Bill 5/15/2008 Invoice for May 3,718.75 88,758.47
Total Jim Plaisted 88,758.47

88,758.47

Joan Stewart
Bill 4/17/2008 honorarium for LOL seminar 2,000.00 2,000.00
Total Joan Stewart 2,000.00 2,000.00

John Egan
Bill 8/30/2007 musician for Showcase 150.00 150.00
Total John Egan 150.00 150.00

John O'Hara Photography
Bill 7/15/2007 bike race photos 150.00 150.00
Total John O'Hara Photography 150.00 150.00

Journal / Sentinal
Bill 12/6/2006 DA I02586066 Composite ad 554.36 554.36
Bill 9/30/2007 Composite ad 154.08 708.44
Bill 11/7/2007 Composite Ad for Shopwalk 07 481.50 1,189.94
Total Journal / Sentinal 1,189.94 1,189.94

Julie Krauss
Bill 7/19/2007 assistance with marketing and promotions for Bike Race 160.00 160.00
Bill 8/13/2007 comuter work and flyer distribution 70.00 230.00
Bill 9/16/2007 help with Showcase 420.00 650.00
Bill 11/4/2007 mailing of surveys and newsletter 150.00 800.00
Bill 12/5/2007 work on Holiday Shopwalk 320.00 1,120.00
Bill 1/28/2008 business addresses 80.00 1,200.00
Bill 4/21/2008 distribution of SS materials and day of event assistance 240.00 1,440.00
Bill 4/25/2008 microphone and speaker set up for LOL 85.00 1,525.00
Bill 6/8/2008 database 50.00 1,575.00
Bill 6/8/2008 database and distribution 70.00 1,645.00
Total Julie Krauss 1,645.00 1,645.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 5

Type Date Num Memo Amount Balance

Justine Leonard
Bill 6/24/2006 Criterium mailing Mailed ICC Criterium letters 75.00 75.00
Bill 8/11/2006 Mailings Mailing assistance 47.50 122.50
Bill 8/11/2006 Mailings Mailing assistance 87.50 210.00
Bill 8/11/2006 Mailings Mailing assistance 30.00 240.00
Bill 11/7/2006 Fall BID Newsletter Mailing assistance 40.00 280.00
Bill 2/13/2007 Mailing assistance 35.00 315.00
Deposit 4/9/2007 7449 LOL -18.00 297.00
Deposit 5/4/2007 7458 LOL -18.00 279.00
Bill 6/7/2007 Mailing assistance 37.50 316.50
Bill 7/15/2007 Mailing assistance 115.00 431.50
Bill 8/13/2007 Mailing assistance 25.00 456.50
Bill 8/17/2007 mailing seasonal invites 27.50 484.00
Bill 10/9/2007 Mailing annual meeting invites 30.00 514.00
Bill 2/8/2008 LOL mailing 37.50 551.50
Bill 3/11/2008 newsletter mailing 65.00 616.50
Bill 3/11/2008 mail postcards LOL 20.00 636.50
Bill 3/11/2008 mail LOL material 30.00 666.50
Deposit 5/5/2008 7541 Deposit -75.00 591.50
Total Justine Leonard 591.50 591.50

Keith Armstrong
Bill 5/7/2008 juggler SS 150.00 150.00
Total Keith Armstrong 150.00 150.00

Key Magazine
Bill 7/23/2007 print ad for Bike Race 175.00 175.00
Total Key Magazine 175.00 175.00

Kit Vernon
Deposit 3/6/2007 LOL -18.00 -18.00
Total Kit Vernon -18.00 -18.00

Kitty Thompsom
Bill 6/26/2006 Savor Shorewood Chalk artist - Savor Shorewood 500.00 500.00
Total Kitty Thompsom 500.00 500.00

Little Europe
Check 5/16/2008 DC 12211 gift certificates for SS 50.00 50.00
Total Little Europe 50.00 50.00

Marcus Promotions
Bill 8/20/2006 117184 1/2 pg - Milwaukee Footlights 1,162.50 1,162.50
Bill 11/14/2006 119280 1/2 pg - Milwaukee Footlights 92.00 1,254.50
Total Marcus Promotions 1,254.50 1,254.50

Mark McKillip
Bill 7/4/2006 Puppets at Savor Puppet guy at Savor Shorewood 100.00 100.00
Total Mark McKillip 100.00 100.00

Mike Plaisted
Bill 9/11/2006 Showcase Shorewood Music at Showcase 100.00 100.00
Total Mike Plaisted 100.00 100.00

Milwaukee Magazine
Bill 7/1/2006 38036 1/3 page ad 1,335.35 1,335.35
Total Milwaukee Magazine 1,335.35 1,335.35

Milwaukee Radio Alliance
Bill 7/17/2006 607079 Radio Ad 1,500.00 1,500.00
Total Milwaukee Radio Alliance 1,500.00 1,500.00

Mr. Lionel Mindin
Bill 4/7/2007 Artist Honorarium 150.00 150.00
Total Mr. Lionel Mindin 150.00 150.00

Nancy Mack
Bill 7/24/2007 balloon artist for Movie Night 125.00 125.00
Bill 8/30/2007 balloon artist for Showcase 160.00 285.00
Bill 4/2/2008 Balloon artist for SS 160.00 445.00
Bill 5/7/2008 face painter SS 160.00 605.00
Total Nancy Mack 605.00 605.00

NEBS
Bill 7/22/2006 9924466713-7 Laser cks & envelopes 192.31 192.31
Total NEBS 192.31 192.31

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 6

Type Date Num Memo Amount Balance

North Star Bistro
Bill 3/8/2008 LOL 2/26/08 560.60 560.60
Bill 3/18/2008 LOL 2/26/08 434.35 994.95
Bill 5/28/2008 LOL Seminar 950.00 1,944.95
Total North Star Bistro 1,944.95 1,944.95

Oak Crest Tavern
Check 5/29/2007 DC 12169 Bike Cmte Meeting 119.89 119.89
Check 10/24/2007 DC 12180 post annual meeting wrap up 33.25 153.14
Check 3/21/2008 DC 12206 meeting with Petrie/Ryan 50.02 203.16
Total Oak Crest Tavern 203.16 203.16

Oakland Wine Bar
Check 9/18/2006 DC91806 Meeting - Jim, Tim & Roland 49.40 49.40
Check 11/14/2006 DC111406 Tim mtg with Roland & Jim 128.35 177.75
Total Oakland Wine Bar 177.75 177.75

Onmilwaukee.com
Bill 7/12/2007 Web site advert Bike Race 950.00 950.00
Bill 8/6/2007 15.00 965.00
Total Onmilwaukee.com 965.00 965.00

P-Zazz
Bill 11/5/2007 Showcase Business Awards 2007 594.65 594.65
Total P-Zazz 594.65 594.65

Pam Erickson
Bill 7/24/2007 face painting Movie Nite 125.00 125.00
Bill 8/30/2007 face painting Showcase 75.00 200.00
Bill 5/7/2008 face painting SS 160.00 360.00
Total Pam Erickson 360.00 360.00

Panera Bread Company
Check 1/22/2008 DC 12199 catered lunch for new law firm 48.73 48.73
Total Panera Bread Company 48.73 48.73

Paul Merklein
Bill 8/3/2006 Showcase Shorewood Showcase Shorewood 200.00 200.00
Bill 3/27/2007 Artwalk 2007 200.00 400.00
Bill 4/2/2008 Caricature artist for SS 300.00 700.00
Total Paul Merklein 700.00 700.00

Peggy James
Bill 9/9/2006 Peggy Jamesq Showcase Music 150.00 150.00
Bill 8/30/2007 Showcase Music 150.00 300.00
Total Peggy James 300.00 300.00

Port A John
Bill 7/13/2006 0069978-IN Restrooms + sink 396.00 396.00
Bill 7/15/2006 0069996-IN Restrooms + sink 290.40 686.40
Bill 7/13/2007 0074430 Restrooms + sink 459.36 1,145.76
Bill 8/3/2007 0074716 Movie Nite 184.80 1,330.56
Bill 9/10/2007 Showcase Shorewood 184.80 1,515.36
Total Port A John 1,515.36 1,515.36

Postmaster Milwaukee
Bill 6/27/2006 Postage - Criterium Postage for Criterium program mailing 971.00 971.00
Check 8/9/2006 DC80906 Newsletter postage 156.00 1,127.00
Check 8/10/2006 DC81006 Newsletter postage 96.00 1,223.00
Check 9/6/2006 DC90606 Confirm letters to artists 38.28 1,261.28
Check 9/8/2006 DC90806 Confirm letters to artists 27.09 1,288.37
Check 9/25/2006 DC92806 Postage for survey mailing 156.00 1,444.37
Check 9/29/2006 DC92506 Annual meeting notice 156.00 1,600.37
Check 10/24/2006 DC102406 Newsletter postage 156.00 1,756.37
Check 1/30/2007 DC 12161 Mailing for "Learn Over Lunch" program 117.00 1,873.37
Check 2/10/2007 DC 12163 156.00 2,029.37
Check 3/8/2007 DC 12164 postcard mailing for LOL 72.00 2,101.37
Check 3/15/2007 DC 12167 Showcase shorewood apps, bid sponsor invoices, thank yous 39.00 2,140.37
Check 6/4/2007 DC 12168 Newsletter mailing 174.25 2,314.62
Check 7/12/2007 DC 12171 Bike Race Mailing 410.00 2,724.62
Check 8/9/2007 mailing for Shorewood seasonal 104.00 2,828.62
Check 8/17/2007 Showcase Shorewood mailing 123.00 2,951.62
Check 9/6/2007 DC 12174 Showcase Shorewood artist mailing 69.23 3,020.85
Check 9/28/2007 DC 12177 mailing for annual meeting 104.00 3,124.85
Check 10/17/2007 DC 12186 164.00 3,288.85
Check 10/31/2007 DC 12182 164.00 3,452.85
Check 11/3/2007 DC 12187 mailing for survey 164.00 3,616.85
Check 12/18/2007 DC 12194 41.00 3,657.85

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 7

Type Date Num Memo Amount Balance

Check 2/7/2008 DC 12200 Mailing 164.00 3,821.85
Check 3/4/2008 DC 12201 Mailing 78.00 3,899.85
Check 3/10/2008 DC 12202 164.00 4,063.85
Check 3/15/2008 DC 12203 123.00 4,186.85
Bill 3/31/2008 SSaturday's mailing 980.00 5,166.85
Check 3/31/2008 DC 12205 mailer for Showcase Shorewood 41.00 5,207.85
Check 5/2/2008 DC 12213 42.00 5,249.85
Total Postmaster Milwaukee 5,249.85 5,249.85

 

Rainbow Jersey Bicycles
Bill 7/26/2006 06 Criterium raffle Bikes for criterium raffle 768.77 768.77
Bill 10/10/2007 Bikes for criterium raffle 844.80 1,613.57
Total Rainbow Jers ey Bicycles 1,613.57 1,613.57

Robin Krauss
Bill 9/11/2006 Showcase Shorewood Stsffing at Showcase 75.00 75.00
Total Robin Krauss 75.00 75.00

Roland E. Daneau CPA, S.C.
Bill 6/30/2006 63006 June 06 accting 270.00 270.00
Bill 7/31/2006 73106 July 06 accting 787.50 1,057.50
Bill 9/5/2006 83106 Aug 06 accting 517.50 1,575.00
Bill 10/2/2006 93006 Sept accting 315.00 1,890.00
Bill 11/3/2006 103106 Oct 06 accting 225.00 2,115.00
Bill 12/1/2006 113006 Nov 06 accting 585.00 2,700.00
Bill 12/31/2006 123106 Dec 06 accting 225.00 2,925.00
Bill 2/28/2007 Invoice #12007 360.00 3,285.00
Total Roland E. Daneau CPA, S.C. 3,285.00 3,285.00

SEED
Bill 2/27/2008 print ad in SEED event program 250.00 250.00
Total SEED 250.00 250.00

Sendik's on Oakland
Bill 7/17/2006 C 202502 VIP area food 338.12 338.12
Bill 7/17/2006 C201646 VIP area food 17.34 355.46
Bill 8/30/2006 8/18/06 Seasonal 8/18/06 Seasonal food 173.11 528.57
Bill 10/23/2006 Annual mtg food Annual meeting food 270.34 798.91
Bill 7/19/2007 VIP area food 295.29 1,094.20
Bill 10/31/2007 annual meeting 421.35 1,515.55
Check 4/19/2008 DC 12207 Gift Certs SSaturdays 50.00 1,565.55
Total Sendik's on Oakland 1,565.55 1,565.55

Shelby Keefe
Bill 3/27/2007 Honorarium 200.00 200.00
Total Shelby Keefe 200.00 200.00

Shorewood Booster Club
Bill 9/26/2007 lunch for firefighters 27.00 27.00
Total Shorewood Booster Club 27.00 27.00

Shorewood Foundation
Check 10/27/2006 DC102706 Shorewood Foundation event 100.00 100.00
Total Shorewood Foundation 100.00 100.00

Shorewood High School/D2D
Bill 10/16/2007 1,000.00 1,000.00
Total Shorewood High School/D2D 1,000.00 1,000.00

Shorewood Players
Bill 12/6/2006 Shopwalk Caroling Shopwalk Carolers 125.00 125.00
Bill 10/16/2007 program 280.00 405.00
Bill 12/1/2007 honorarium for Shorewood Players 150.00 555.00
Total Shorewood Players 555.00 555.00

Shorewood Police Dept
Bill 8/17/2007 National Nite Out 750.00 750.00
Total Shorewood Police Dept 750.00 750.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 8

Type Date Num Memo Amount Balance

Shorewood Press
Bill 6/21/2006 3008 Photos for Criterium mailing 69.50 69.50
Bill 7/10/2006 3126 Signs & flyers 137.50 207.00
Bill 7/10/2006 3126 Signs & flyers 137.50 344.50
Bill 7/17/2006 3086 Signs - Criterium & Savor 157.75 502.25
Bill 7/17/2006 3086 Signs - Criterium & Savor 157.75 660.00
Bill 8/1/2006 1902 Criterium letterhead 65.00 725.00
Bill 8/1/2006 1902 Trolley Sign - Savor 60.00 785.00
Bill 8/6/2006 1914 Summer Newsletter 370.00 1,155.00
Bill 8/7/2006 1916 Seasonal invites 160.00 1,315.00
Bill 9/20/2006 2432 BID survey envelopes 99.60 1,414.60
Bill 9/22/2006 2465 BID survey 112.50 1,527.10
Bill 10/1/2006 2520 Business cards 85.00 1,612.10
Bill 10/1/2006 2381 Print Showcase postcards 1,261.00 2,873.10
Bill 10/1/2006 2381 Copy Showcase programs 275.00 3,148.10
Bill 10/23/2006 3510 Misc printing 110.00 3,258.10
Bill 10/23/2006 2494 Seasonal invites printed 225.00 3,483.10
Bill 10/27/2006 3515 Fall newsletter 365.00 3,848.10
Bill 11/16/2006 2740 Posters, programs, entry pads 900.00 4,748.10
Bill 11/30/2006 2646 Letterhead for Jim 110.00 4,858.10
Bill 1/31/2007 Lunch series mailing 390.00 5,248.10
Bill 2/8/2007 Invoice 6117 Spring Newsletter 385.00 5,633.10
Bill 2/27/2007 Showcase Shorewood Apps 66.50 5,699.60
Bill 3/6/2007 Postcard for Learn Over Lunch 155.00 5,854.60
Bill 4/7/2007 Artwalk programs, trolley signs, and business signs 875.00 6,729.60
Bill 4/7/2007 Artwalk programs, trolley signs, and business signs 120.00 6,849.60
Bill 4/7/2007 LOL postcards 10.00 6,859.60
Bill 6/7/2007 Invoice 6281 600.00 7,459.60
Bill 6/7/2007 Sponsor Sheets 75.00 7,534.60
Bill 6/7/2007 129.00 7,663.60
Bill 7/15/2007 Invoice 6961 85.00 7,748.60
Bill 7/23/2007 printing for movie night 60.00 7,808.60
Bill 7/23/2007 photocopies for Movie Nite 120.00 7,928.60
Bill 7/23/2007 various printing for Bike Race 380.00 8,308.60
Bill 8/17/2007 #10 envelopes 52.00 8,360.60
Bill 8/17/2007 printing for invites 210.00 8,570.60
Bill 8/28/2007 various printing for Showcase 1,400.00 9,970.60
Bill 9/17/2007 generic note cards and envelopes 80.00 10,050.60
Bill 10/9/2007 annual meeting invite postcards 225.00 10,275.60
Bill 11/17/2007 545.00 10,820.60
Bill 11/17/2007 printing of surveys 190.00 11,010.60
Bill 12/1/2007 printing for Shopwalk 950.00 11,960.60
Bill 12/2/2007 printing of buttons, letterhead, sponsor letter 65.00 12,025.60
Bill 12/10/2007 labels for mailings 78.00 12,103.60
Bill 2/11/2008 invites for LOL 425.00 12,528.60
Bill 3/12/2008 spring newsletter 350.00 12,878.60
Bill 3/12/2008 Showcase Shorewood 50.00 12,928.60
Bill 3/13/2008 postcards for LOL 200.00 13,128.60
Bill 3/23/2008 invitations for LOL Stewart 308.00 13,436.60
Bill 4/7/2008 new letterhead/cards 495.00 13,931.60
Bill 4/12/2008 printing for SS 175.00 14,106.60
Bill 4/15/2008 printing for SS 45.00 14,151.60
Bill 5/7/2008 new notecards and envelopes 180.00 14,331.60
Bill 5/30/2008 flyers for SS 800.00 15,131.60
Total Shorewood Press 15,131.60 15,131.60

Shorewood Recreation Dept.
Bill 8/13/2007 57.50 57.50
Bill 9/10/2007 210.00 267.50
Total Shorewood Recreation Dept. 267.50 267.50

Starbucks
Check 10/6/2007 DC 12179 thanks for Karen De Hartog 30.00 30.00
Total Starbucks 30.00 30.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 9

Type Date Num Memo Amount Balance

Starkmedia
Bill 7/22/2006 11586 Criterium 85.00 85.00
Bill 7/22/2006 11586 General updates 200.00 285.00
Bill 7/31/2006 11799 Web updates 120.00 405.00
Bill 7/31/2006 11799 Web Updates 150.00 555.00
Bill 7/31/2006 11799 Web Updates 150.00 705.00
Bill 10/23/2006 11981 Aug / Sept site updates 360.00 1,065.00
Bill 10/23/2006 11981 Aug / Sept site updates 200.00 1,265.00
Bill 11/16/2006 12339 Google PPC 8/06 - 1/07 300.00 1,565.00
Bill 12/12/2006 12354 Gen Updates 236.00 1,801.00
Bill 12/12/2006 12354 Shopwalk updates 409.00 2,210.00
Bill 1/31/2007 Gen Updates 85.00 2,295.00
Bill 1/31/2007 12660 PPC Management 1,050.00 3,345.00
Bill 3/10/2007 Gen Updates 170.00 3,515.00
Bill 4/9/2007 Gen Updates 170.00 3,685.00
Bill 5/2/2007 Gen Updates 250.00 3,935.00
Bill 6/7/2007 Web updates for Artwalk 375.00 4,310.00
Bill 6/12/2007 255.00 4,565.00
Bill 7/15/2007 pay per click program 1,150.00 5,715.00
Bill 8/17/2007 website updates 425.00 6,140.00
Bill 8/17/2007 criterium HTML email 500.00 6,640.00
Bill 8/17/2007 200.00 6,840.00
Bill 8/31/2007 Showcase 100.00 6,940.00
Bill 8/31/2007 Movie Night 50.00 6,990.00
Bill 8/31/2007 August Email blast 275.00 7,265.00
Bill 9/4/2007 extra clicks for Showcase 100.00 7,365.00
Bill 10/9/2007 Showcase HTML email 375.00 7,740.00
Bill 10/9/2007 300.00 8,040.00
Bill 11/7/2007 October edition 300.00 8,340.00
Bill 12/10/2007 595.00 8,935.00
Bill 12/10/2007 275.00 9,210.00
Bill 12/10/2007 375.00 9,585.00
Bill 1/18/2008 2008 hosting and daily statistics 250.00 9,835.00
Bill 1/22/2008 275.00 10,110.00
Bill 1/26/2008 pay per click 1,150.00 11,260.00
Bill 1/26/2008 website rebuild 2,500.00 13,760.00
Bill 2/1/2008 revisions 170.00 13,930.00
Bill 2/1/2008 275.00 14,205.00
Bill 3/9/2008 revisions 255.00 14,460.00
Bill 3/9/2008 275.00 14,735.00
Bill 4/5/2008 new site 3,000.00 17,735.00
Bill 5/7/2008 event email blast 275.00 18,010.00
Bill 6/8/2008 pay per click 1,150.00 19,160.00
Total Starkmedia 19,160.00 19,160.00

Stone Creek
Check 4/19/2008 DC 12210 Gift Certs SSaturdays 50.00 50.00
Total Stone Creek 50.00 50.00

The Garden Room
Bill 8/30/2007 food and beverage for summer seasonal 355.00 355.00
Total The Garden Room 355.00 355.00

The Party Company, LLC
Bill 3/1/2007 Movie Night 2007 350.00 350.00
Bill 7/24/2007 Remainder of fees for movie company 1,050.00 1,400.00
Total The Party Company, LLC 1,400.00 1,400.00

UPS Store
Bill 1/1/2007 annual rental of post office box 192.00 192.00
Bill 8/2/2007 annual rental of post office box 192.00 384.00
Total UPS Store 384.00 384.00

Vilage of Shorewood
Bill 6/16/2006 2006 Bike race 2006 Permit 50.00 50.00
Bill 7/31/2006 2006 - 4th of July 4th of July 2006 750.00 800.00
Bill 7/31/2006 06 Nation Night Out 2006 National Night Out 750.00 1,550.00
Bill 7/2/2007 2007 4th of July 750.00 2,300.00
Bill 10/16/2007 15,000.00 17,300.00

Deposit 2/21/2008 79956 2008 assessment collection -106,281.84 -88,981.84

Total Vilage of Shorewood -88,981.84

-88,981.84

Village of Shorewood - Permits
Bill 6/26/2007 2007 Criterium 100.00 100.00
Total Village of Shorewood - Permits 100.00 100.00

3:31 PM Shorewood Business Improvement District
07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 10

Type Date Num Memo Amount Balance

Village of Shorewood DPW
Bill 12/6/2006 17588 Ice Sculpture pedestals 250.00 250.00
Total Village of Shorewood DPW 250.00 250.00

VISIT Milwaukee, Inc.
Bill 7/11/2006 2898 Specialty shopping listing 30.00 30.00
Bill 8/1/2006 Membership 1 year membership 397.75 427.75
Bill 7/19/2007 1 year membership 405.75 833.50
Bill 2/14/2008 extra listings 2008 guide 30.00 863.50
Total VISIT Milwaukee, Inc. 863.50 863.50

Wal Mart
Check 10/27/2007 DC 12184 tablecloths for annual meeting 48.99 48.99
Total Wal Mart 48.99 48.99

Walgreen's
Check 1/22/2008 DC 12198 catered lunch for new law firm 6.07 6.07
Total W algreen's 6.07 6.07

Walt Smith
Bill 7/12/2006 Savor Shorewood Magician - Savor Shorewood 150.00 150.00
Bill 7/24/2007 Movie Nite magician 200.00 350.00
Total Walt Smith 350.00 350.00

Winter Fun, Inc.
Bill 10/23/2006 12/2/06 Ice Carving Ice Carvers 1,115.00 1,115.00
Bill 11/26/2006 Honorariums Ice Carvers 1,800.00 2,915.00
Bill 11/17/2007 Ice Carvers and management 4,080.00 6,995.00
Total Winter Fun, Inc. 6,995.00 6,995.00

Wis Arts Board
Bill 11/14/2006 Showcase Shorewood Showcase Shorewood 2007 - 9/15/07 140.63 140.63
Bill 11/10/2007 Showcase Shorewood 2008 140.63 281.26
Total Wis Arts Board 281.26 281.26

WUWM 89.7
Bill 7/31/2007 12511 Shorewood Criterium 802.00 802.00
Total WUW M 89.7 802.00 802.00
TOTAL 199,340.28 199,340.28

3:31 PM Shorewood Business Improvement District

07/08/08 Expenses by Vendor Detail
Accrual Basis June 10, 2006 through June 10, 2008

Page 11

 As readers of this blog know, I have written "ad nauseam"  :-)  about the lack of consideration for small business parking in areas where there is No Construction Work being done, but No Parking signs are left posted --- and tickets are written for patrons of businesses and residents who might have "logically" thought if there is No Work going on, parking for a few minutes should be ok --- Wrong !!

 

Contacting the Officials that Be had not been very productive, as the finger pointing (Construction Crews, DPW, Administration, Police, BID) invariably followed a circular pattern, 

 

I am happy to report that Guy Johnson, the Shorewood Village President, as he promised,  has taken an interest in this situation and is reviewing it with the Village Administration and DPW.

 

Will there be an immediate change to the current practices ? 

 

I don't know ---- but I am encouraged the process is being reviewed ---- and that the plight of the hapless small business owners is now a consideration.

 

WHAT DO YOU THINK.  PLEASE FEEL FREE TO COMMENT BELOW.
 

 Frequent readers of my blog --- both of you :-) --- may recall that last fall when the Village was starting the Streetscape project, they had NO PARKING signs all along Oakland Avenue --- for days at a time when NO WORK was being done.

 

This week --- AGAIN --- on the 4400 block of North Oakland, which is heavily concentrated with small businesses that rely on walk in traffic --- the street has been marked NO PARKING all week although there has been NO WORK done.

 

Obviously, when they are working in the area, the construction crews need to have the street cleared of parked cars.  

 

But when they are not working in a retail area --- even if it is for one day only !!!! --- why can't they take the signs down or cover them.

 

Again --- let me ask of the  Village Government --- the Village Board Members --- the Administration ........... do ANY OF YOU REALLY CARE ABOUT THE SMALL BUSINESSES IN SHOREWOOD ????

 

WHAT DO YOU THINK ?  PLEASE LEAVE YOUR COMMENTS BELOW ! 

Just about 10 years ago the merchants on North Oakland had to endure a disastarous summer of (non) business as Shorewood tore up the street and sidewalks and made North Oakland the "Jewel of Shorewood" !!

Now Shorewood is at it again (obviously they didn't get it right 10 years ago) as the street is a two lane mess, sidewalks and crosswalks are torn up --- and the business owners are Hurting .....

But according to recent comments from the Shorewood BID reported in Shorewoodnow.com  ---

"We are turning what could be somewhat of an inconvenience into an exciting way to attract customers and keep them coming back for the quality products and personal service that Shorewood is known for," BID member Barb Caprile said."

Barb --- you just Don't Get It !!!  It is NOT an "inconvenience" for the merchants on North Oakland --- it is a Financial Disaster. 

Talk to the guys at Mautz Paint -- this should be one of their busiest times -- and their business is way down.  If you don't have GPS with the optional topographical map feature --- trying to patronize the Wick Family's store is all but impossible. 

And just in case the project moves along too quickly --- according to the Village Website, construction will be suspended for most of the month of July to accomodate the 4th of July parade and the Criterium Bicycle Race.

Hmmmmm --- did the BID ever think of re-routing the Bike race so that the Oakland merchants can get back to business as soon as possible ?  As I noted in my blog last year, the Bike Race actually Hurts the Majority of the Businesses on Oakland -- yet the BID keeps it going, and against all evidence otherwise, the BID claims they do it for the Businesses !!!

Why not relocate it to another business area in Shorewood and let them enjoy all the boost to business the Bike Race brings -- NOT !

And since the 4th of July parade is Mobile by Nature --- how about a different route so work can continue on the Oakland Construction. 

I think most of my business neighbors would agree we with me when I say --- Let's Get the Damn Thing Done and Give Us Back our Customers ----  Please !!

 WHAT DO YOU THINK ?  YOU ARE ENCOURAGED TO LEAVE YOUR COMMENTS BELOW !

 

According to property tax information available on the internet, the property at 3907-09 N Sherburn, which is one of the parcels for the Sunrise Development that the Village Board is planning on funding for $800,000 plus has changed dramatically for 2007.

The past assessments for the Sherburn property had a separate assessment for the land and a separate assessment for the improvements (buildings) which is the normal breakdown, and is the way that the property at 1111 E Capitol (Riverbrook Restaurant) is assessed.

Following are the assessments for the Sherburn property for the past few years, applying the applicable State Equalizers:

Sherburn                                      Land                           Improvements                    Total

2004                                           474,000                        1,627,240                         2,101,240

2005                                           507,900                         2,250,282                        2,758,182

2006                                           530,425                         2,350,081                        2,880,506

2007                                          2,282,447                       00000000                         2,282,447

                      This is a drop in the assessment of $598,059  which equals a 21% drop in value !!

                      (note: the 1111 E Capitol Dr property had a decrease in its assessment of about 4%)

• Is this the only property in Shorewood that has dropped in value by 21% ?
• Why is the assessment no longer broken down into its parts ?
• What implications does this have for the proposed Sunrise Development ?
•  Inquiring Minds Want to Know !!

                                     Do you Know ?            Do you have any Comments ?

  

  You Paid for It: A Shining Shorewood

 For some thoughts on issues other than Shorewood, visit my other blog at

http://nonconventionalwisdomperspectives.blogspot.com/

Two nights ago, on the 18th, the Shorewood DPW committed a large crew during the night to do a snow removal operation in the Business District.

Hooray !!!!!

On my block (4400 N Oakland)  and south, they did a great job.  Shoppers can actually get from their cars to the shops now.  

However -- (you knew there was going to be a however) -- the Merchants on Capitol Drive have nothing to cheer about.  As of this afternoon, their stores and the street are still separated by mounds of ice and snow.  

I wonder if anyone on the Shorewood Board of Trustees has ever had any retail experience (other than shopping).  If they ever depended upon retail sales for their livelihood, they would know that this week -- the week before Christmas -- can be a make or break event for many of the merchants.

With the high rate of property taxes that are paid for commercial property in Shorewood --- in addition to the BID tax that commercial property owners pay --- it is outrageous that these merchants are not taken better care of by the Village.

Note to Village Trustees:  Forget about bicycle races, and forget about artist displays by outside vendors at the high school, and forget about spending Tens of Thousands of Dollars Advertising how Friendly Shorewood is to Pedestrians and how Upscale the stores are for Shoppers --- try spending the money on clearing the snow banks so the merchants can make a little money and keep their businesses open.

In today's Milwaukee Journal Sentinel, was a proposed Light Rail plan by Michael  Cudahy. 

I won't repeat his reasoning for Light Rail here.  If you are interested and don't have today's paper, you can look it up online at http://www.jsonline.com/

The initial line he proposes, in part, comes from downtown up Farwell and Prospect (one way on each), joining up on Oakland Avenue, to terminate at the Shorewood / Milwaukee boundary line.

Now let's imagine that the line would continue up Oakland Avenue, through Shorewood to Hampton, then west Santa Monica, north to Silver Spring, and then west on Silver Spring to Bayshore.

Since we are going to tear up Oakland Avenue anyway, wouldn't this be the ideal time to explore the Light Rail option ?

If the plan goes ahead as Michael Cudahy proposes, and the heavy infrastructure costs are covered by the Federal Money that he has identified, perhaps Shorewood can participate at not much more of a cost than including the rails in the Oakland Makeover. 

I would be willing to bet that  Mr. Cudahy and Mayor Barrett, would be very interested in working with Shorewood --- and perhaps our neighbors in Whitefish Bay and Glendale.

For Whitefish Bay and Shorewood, Light Rail would help their shopping districts compete with Bayshore ---  even as folks  ride the rail to Bayshore, they will have the opportunity to shop Shorewood and Bay's more boutique offerings along the way. 

For Glendale, it would make Bayshore a more viable destination for shoppers from the East Side and Downtown.

If we are serious about increasing Shorewood's residential appeal, and building up our retail markets, I believe Light Rail will do much more than our current plans for new street lights and garbage cans along Oakland and Capitol ---- or  artificial turf  and a second dome at the high school.

 

 

 

 

Dear Dave,

I have to wonder, whose idea was the bike race in the first place, that the businesses went for it? Theirs, or the board's? It seems to me that either you want a unique event or an event that could tie it into something uniquely Shorewood...

"We're the place where everyone walks and bikes, where people bike to pick up groceries or to drop their kids off at school, and that's why we have bike races so come on down by bike, bus, or foot and enjoy it with us" or some such.

But it seems that for all the money they spent on a PR firm the public has no clear sense of what Shorewood is uniquely--hence we see this rush by some to make us yet another suburb with an overly pricey piece of uninspired infrastructure (D2D).

There was an article in the NY Times on this trend toward fancy stadiums and how many communities have experienced a lot of anger and resentment over them--does anyone bother to google or search the Times to do a little research to see if any other communities were in a similar boat and what we can learn from them?

Did anyone talk to the other criterium communities to see what their experience was before committing to the event to ensure that the expectations were realistic? Or is the standard procedure to just say "Hey, sounds great," invest the money, and potentially discover it was a costly mistake after the fact?

I wonder, too, does anyone in the government here take a look at what this Village has to offer that no other place in SE Wisconsin does, and figure out how to capitalize on it?

Walkable Shorewood is a great idea...walkability is a major reason I moved here. But where are all the many events that draw people to walk? I love this new garden walk--maybe just as Milwaukee is the city of festivals we could be the village of walks.

We could promote ourselves as a place where creative and eclectic people go when they grow up... a place where art, music, and drama thrive . . . there are so many possibilities for capitalizing on what we are but sometimes it seems that Shorewood's self-perception is rooted in low self-esteem.

There's so much that could be done PR wise here, and I'm not even a PR person, just a writer who has seen creative and aggressive PR campaigns and lazy and uninspired ones.

I feel like there's NO press effort whatsoever... I'm a media junkie. Why am I not hearing about how exciting, progressive, and innovative Shorewood is when I peruse local media?

What's that PR firm doing for our tax dollars? Where's the branding, and if it exists, why is no one using it?

I suspect the research you just did on the bike race is not at all the norm here. Maybe it is the norm and and it's just hidden from sight because the people in power here don't value clear communication or input from the community?

It's weird to me, because the people I know and have met here are wonderfully smart, creative, and communicative, full of clever ideas and eager to participate in spirited dialogue.

Anonymous

Email me your comments

READER COMMENT #1

Nakape@aol.com wrote:
Wow, Dave...if only such research were done whenever Shorewood was considering investing time, money, and energy in a major project instead of assuming that no plans must ever change or be altered once they spring forth (D2D anyone?). Clearly, a few hours (more?) of your time elicited some worthwhile information to consider.

That said, my take on this is that to a certain extent, businesses should be prepared to spend money on promoting themselves, and one way to do that is to be willing to lose business in order to create goodwill and draw attention to a business district. My husband is an antiques dealer who has done particular antique shows and lost money if you weigh his sales against his time and expenses but he'll declare the day a success if he handed out cards and made friends--it's this attitude that has kept his business going since 1962 in one form or another. When he had a shop on First Ave. in NYC, he opened it for the NYC Marathon Sunday each year even though he rarely made money that day and normally wasn't open on Sundays. He'd open the doors, have refreshments available, give directions to any tourists wandering in (and direct them to the great eateries on First Ave.), and cheer on the runners. His purpose was to draw attention to his shop, to what an exciting and friendly place First Avenue is and to continue to build his connections to his neighboring business owners. He says that if he had a shop in Shorewood, he'd capitalize on the event by having a special bike race sale, discount, feature, or promotion ("bike burgers! Race Day Special!" or "15% off everything in stock to anyone who comes here by bike or foot instead of by car!")--he'd find a clever and fun way to tie in to the event. Sure, there's overtime for the police but there is for any big neighborhood event, isn't there?

Ultimately, I think it's up to the businesses in Shorewood to decide whether this particular event has more positives than negatives for them overall, and to weigh how best to help boost the district's profile, traffic, and business. I also suspect that for each car-addicted grouch who declares he won't come back to the Shorewood business district after suffering the enormous inconvenience of blocked traffic for 1 day out of 365, there are more people who think to themselves, "How cool that all these local businesses are a part of this" and who make a point of patronizing the businesses who support our community (I know we do).

--Nancy Peske Darrow

RESPONSE

Hello Nancy

Thank you for taking the time to send your thoughts on my Criterium posting.
I absolutely agree with you that businesses have to spend money on promotion --- it Does take money to make money !

I think your husband is right on target regarding the NYC Marathon --- but the analogy doesn't fit with the Criterium Bike Race.

The Marathon is unique --- only one NYC Marathon, and you have to be there, in New York City, and on that ONE race route on that ONE day--- whereas the Shorewood Criterium is actually only one stop of many Criteriums in the area ---

Listed here are the dates of the Criterium in the various nearby communities, surrounding our date in July:

July 9th Menasha
July 10th Manitowoc
July 11th East Troy
July 12th Burlington
July 13th Hales Corners
July 14th Shorewood
July 15th Milwaukee - Schlitz Park
July 16th Waukesha
July 18th Hartford
July 19th Milwaukee - Lakefront
July 20th DePere
July 21st Sheboygan
July 22nd Kenosha
July 23rd Milwaukee - Downer Ave
July 24th Whitefish Bay

Obviously, this is not a unique event which showcases Shorewood. Its draw to spectators is diluted at best.

And by the sheer number of races and the various communities having them --- this is NOT a Shorewood Community event.

The Criterium is a "quick and dirty" way for the BID to try to show they are doing something with all of our tax money they are spending. Much as Roundy's will pay a food manufacturer like Del Monte or a similar company to "private label" something like Roundy Brand Green Beans --- the BID is taking something that someone else's is doing, and trying to "private label" it as a Shorewood event.

Ultimately --- you and I totally agree that "it's up to businesses in Shorewood to decide whether this event is more positive than negative --- and that was the purpose of my survey, which showed that the Negatives far outweigh the Positives --- now the question is whether the Village Board will pay any attention to the businesses ?

Dave


READER COMMENTS #2

Peter Kazaks wrote:
Hi Dave--

Interesting post on the economic impact of the Shorewood Criterium. I
walked over from my home on Woodburn street and met a group of friends to
watch the race. I spoke with Andrew McCabe in front of his Allstate office
and stopped in at Pick 'n' Save deli to buy some food to eat while I
watched. It is disappointi

I have long questioned whether the events sponsored by the Shorewood BID actually help or hurt Shorewood business. Last week’s Criterium bicycle race, on July 19th, afforded an opportunity to do an assessment of a BID event.

A “pre race” press release from the BID read:

“We’re excited about bringing this great race to our community for the fourth year in a row,” says BID Executive Director Jim Plaisted. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.”

I did an informal survey of the businesses in the 4400 – 4500 block of N Oakland, during the race, to see what the business owners had to say about this BID event.

One of the business owners, Tim Wick, e mailed me the next day with the following:

“At the race last night we talked about the impact of the bike race on retailers.

I tried to figure out a fair way to judge the impact. I took my daily total sales number from the last seven Thursdays.

I then came up with an average of what a normal Thursday would be…………. it comes out to about a forty percent decrease in sales on the day of the bike race.

I also looked back on last years number and found the loses to be the same.

Given the facts, I feel this event is to costly to the village and its retailers.

The police and DPW spend thousands in over time.

The retailers suffer loses, so who really profits from this?

Tim Wick”

As Shorewood residents know, several streets are closed to parking starting at noon on race day, including most of N Oakland Avenue, which is lined with businesses.

Among the other businesses I talked with:

1) A business owner of a service business said that he not only loses business for the day, but that he has had customers say they would not come back, and would take their business to someplace where they do not close the street to parking for customers.

2) A restaurant owner told me that he lost business for the day, especially his lunch crowd, due to the closed street.

3) Another restaurant owner thought he might do a little better on race day --- maybe 5%, but he wasn’t sure, and said he could also be losing some business. He promised to get me numbers when he had them.

4) Another service business that ironically helped sponsor the race said the street closing hurt his business, he got no more business due to the race, and he really questioned any future sponsorship.

5) A merchant specializing in confections, said their business was down for the day, and were hoping it would pick up later.

Overall, the business owners I had an opportunity to speak with, thought the Criterium hurt rather than helped their businesses.

The BID district also claimed that “thousands” of spectators and potential shoppers" would be attracted to the race.

In my rough estimation, aside from the racers, the race support crews and others involved in the race, there were maybe a few hundred spectators. I am trying to quantify those numbers from a third party source.

In the end this is another example of the BID Wasting Tax Dollars and Hurting the very Businesses they are suppose to be Helping !

Email me your comments

Well --- did that headline get your attention ? If it did, then I succeeded in doing what the Village Board is so successful at – only in reverse.

I had maintained throughout the recent trustee campaign that the Village Board was overly obsessed with “business” in Shorewood, to the detriment of the “residential” component of the Village.

Focusing on business makes the Village Board look good. We all traverse the main streets of the Village --- and the business facades are prominent and easy to visualize. In contrast, there is not the same visualization factor of the residential infrastructure --- which is actually the Backbone of Shorewood.

In Steve Koczela’s critique of the Legion Post debate, in his blog he posted ( in part):

“While Michael Phinney insisted that he has been a champion of business in Shorewood, Eckman pointed to her vote against the smoking ban as evidence of her pro-business stance…..

Eckman also claimed credit (somewhat dubiously) for some of the new businesses in Shorewood, at least one of which is actually located in a building owned by Dave Tatarowicz.”

Knowing that *Success has many Fathers, but Failure is an Orphan* --- I thought it would be interesting to note the businesses that have recently closed, and/or left the village, and/or moved and the landlords have not been able to quickly fill the spaces. With the loud rhetoric emanating from the Village Board on how well it is doing for business, through its own actions and vis-a-vis the BID ---- I wonder who will offer to adopt the following Orphans !

4517 N Oakland Stone Age Jewelers
4144 N Oakland Carriage Cleaners
4522 N Oakland ???
3575 N Oakland 8,000 SF Street Level Retail
1808 E Capitol Cajun Food
1926 E Capitol Irish Dance Studio (moved to larger quarters, space still vacant)
1522 E Capitol Phone Store
3801 N Oakland Coffee Café
4013 N Oakland Shorewood Wine Bar
4022 N Oakland Red Rock Café

The BID does have an excellent section on its website, under the Business Opportunities Section, for Space Available --- but it has never listed any of these spaces for potential businesses to find !

PLEASE NOTE: I am not advocating that there is really a lot that the Village or the BID can or could do in relation to these businesses closing, or the spaces that remained vacant so long. Actually, just the opposite --- businesses will come and go, when it is in the best interests of the business owners, landlords, and patrons. And the effect of Village government in exactly how those dynamics work out, is extremely limited.

Unfortunately, as long as there is the “wow” factor involved in such highly visual projects as the Streetscape Program, the BID, and now the threatened diminution of Wilson – that is where the efforts and our taxes will go.

At its last meeting the Village Board voted to authorize bids for the new Streetscape Plan. Preliminary estimates for the first phase are in the $3 million range.

Many of Shorewood’s residents probably remember the last time Shorewood had a major renovation project, It was the streetscaping of North Oakland Avenue in 1996. That renovation replaced the street, sidewalks and all the streetlights. Also installed were sidewalk pavers, benches, planters and trash receptacles.

We now find, barely more than 10 years after spending all that money on North Oakland Avenue, that all those nice new street lights, pavers, benches and trash receptacles are obsolete !

Apparently everybody involved failed to notice that we have winters in Shorewood, we use salt on our streets, and all those nice new fixtures, made of cast iron, are prone to rust. Reportedly, they have rusted to the point that they need to be replaced.

Our weather has not been especially kind to all of those pavers that were installed along the sidewalks either. Walking on what is left of the pavers, is taking a risk to breaking an ankle ! Patterned cement, in hindsight, would have been much more economical to install and maintain, while achieving the same decorative look.

The average taxpayer probably imagines that when the Village Board was informed that all the tax money that was spent 10 years ago has rusted away --- literally --- the Board was upset, and determined to find out how and why such a major mistake was made, and that the Board decided to get those answers and to thoroughly examine the new proposals, before committing to any new multi million dollar projects.

Unfortunately, the average taxpayer would be wrong !

The only Board Member who dared to rock the boat during the discussion to approve the bid process was Jeff Hanewall. He brought up concerns about the designs that were being proposed for the new streetscaping, and asked questions as to whether they were appropriate for Shorewood. It is noteworthy that Trustee Hanewall is an architect and is well versed in such matters, albeit that design is always of a subjective nature.

In the following discussion, it appeared that all the other trustees and village management considered the plan, as presented, to be a “done deal”, with no room for discussion or dissent.

When the slide show presentation of the plan was made to the board (you can view the same presentation on the Village’s website), there was a heavy emphasis on the fact that the CDA conducted a number of public meetings, and that Shorewood citizens in study groups, actually voted in favor of the plan that was presented.

That story, however, quickly changed upon questioning.

Trustee Hanewall questioned how the process was actually run. He questioned whether the design firm involved limited the selections available to the participants of the groups, and whether the selections were made without the context of viewing the elements as a whole. He pointed out that a popular vote of approximately 20 volunteers was going to be the deciding factor for a multi million dollar project for a village of 13,000 plus residents.

This was when a whole new description of the process by the CDA was quickly offered.

The new line given was that although there was a popular vote of citizen volunteers, the CDA and designers didn’t “really” let that be a deciding factor. They said that they had actually limited the information available to the volunteers, and that they never intended to, nor did they, abide by the consensus of the study groups.

Going on the appearances and actions at the Board meeting, it would be a good guess that the project is pretty much a “done deal”. There does not seem to be any appetite on the Board to study what went wrong with the North Oakland project --- nor to examine in any depth, the proposed elements for the new project.

And that begs the question of whether we in a rush to more obsolescence ? Are all those street light and poles rusted beyond redemption ? Have any restoration experts been contacted to examine the existing poles and assess whether there are any methods which can restore them --- and how that would compare in cost to replacing them with new ones ?

It has been said that we live in a “throw away” society. And perhaps all those nice “10 year old new” light poles are destined to our landfills.

But shouldn’t we expect better in Shorewood --- shouldn’t the Village Board examine this issue much more carefully before actually committing the millions of dollars it will cost --- with at least a minimal expectation that the new streetscape will have a useful life of more than 10 years before it is obsolete ?

Shorewood citizens hear quite a bit about the Shorewood BID, but in talking to many residents, I have found that they really don't know exactly what the BID is, how it is funded, or what it does. This is understandable, as the BID Tax does not apply to most Shorewood residents.

In short, the BID district is a Taxing Body, that only taxes Commercial Property owners in Shorewood. If you own a Residential property, you do not pay the BID tax. If you own Commercial property (or mixed used), you pay hundreds or thousands of dollars per year to the BID tax.

The purpose of the BID is purportedly to "help" Shorewood businesses.

In this blog, I have already listed many of the reasons I believe that the BID in Shorewood is not needed, and how it actually hurts Shorewood business. Adding to those reasons is a look at the BID sponsored events for 2007 --- and how they do Nothing for the average Shorewood business --- at best --- and actually Hurt Shorewood Business --- at worst.

One of the big events that BID sponsors is the Shorewood Criterium (bicycle race) that is planned for July 19th. For this event, the race course is closed most of the day with no parking allowed (much of Oakland Avenue). This is obviously bad for the businesses on Oakland, as their customers have nowhere to park. As the race time approaches, traffic is totally closed for an even larger area of Oakland, to facilitate tents and displays, etc.

There are a few businesses which may see a small increase in their business, such as coffee shops --- but by and large, it is a lost business day for most businesses on the race route.

Perhaps if the Criterium brought a lot of folks from other communities to Shorewood, for the novelty of seeing a bike race, there could be some benefit to the exposure. But the Criterium is run virtually everywhere ! There is no need for folks from other communities to come see ours --- they have their own. Except for spectators who may follow the bike circuit (which from my observations couldn't be too large), the race isn't attracting "new" prospective shoppers to Shorewood.

Listed here are the dates of the Criterium in the various nearby communities, surrounding our date in July:

July 9th Menasha
July 10th Manitowoc
July 11th East Troy
July 12th Burlington
July 13th Hales Corners
July 14th Shorewood
July 15th Milwaukee - Schlitz Park
July 16th Waukesha
July 18th Hartford
July 19th Milwaukee - Lakefront
July 20th DePere
July 21st Sheboygan
July 22nd Kenosha
July 23rd Milwaukee - Downer Ave
July 24th Whitefish Bay

Obviously, this is not a unique event which showcases Shorewood.

Another event that BID sponsors is the Art and Craft Fair on the lawn of the Shorewood High School. After last years Art and Craft Fair I did an informal poll of business owners situated nearby the high school, as to whether this event helped their business. To the contrary, they told me that they noticed a drop in business, as folks who might drop in to browse and buy something, where at the Art Fair instead.

Also, the Art Fair was composed primarily of business people from "Outside of Shorewood" --- our BID money was enhancing businesses from other areas, in competition with our Shorewood based businesses !

In all fairness, at least two of the planned events, the Artwalk on April 7th and the Holiday shopwalk on December 1st basically have the right idea of getting actual potential shoppers out in front of the shops.

On the other hand, the small business group that we had before the BID, sponsored the same kind of events, for an annual dues cost of about $70 --- while the BID is spending tens of thousands of dollars to achieve the same result. And although every commercial property is paying the BID tax, these walks are focused on North Oakland and East Capitol --- so the businesses in other areas are paying in --- but getting nothing out.

I believe it is time to do some serious reconsideration of the entire BID. We don't need an additional tax on business in Shorewood --- especially with ill-conceived events that do more to hurt, than they do to help, the very businesses paying the BID Tax.

(Note to readers: I had posted this earlier in the articles section before my blog was up and running --- but I think it is too important not to include on the blog)

NEED A BUSINESS LOAN --- DON'T ASK A BANK, ASK SHOREWOOD --- WOULD YOU LIKE $25,000 OR MAY $50,000 ?

Under a new loan program approved by the Village Board, WE --- the taxpayers of Shorewood --- will make loans of between $25,000 and $50,000 to both existing and new Shorewood businesses.

The loans can be used for almost any reason, including for "working capital". There are no requirements that the loans be secured by collateral, or even by personal guarantee.

Speaking as a Shorewood citizen, property owner, and small business owner, I am very much against this program, for several reasons. First and foremost, when did this need to subsidize Shorewood businesses develop ? Has there been a single instance in which someone closed their Shorewood business, or decided against starting a business in Shorewood, because the village would not lend them money ? And if they cannot get a loan from a bank, why should the Village take a risk that a bank will not take.

Secondly, how do we decide which businesses to subsidize ? Should we help a new liquor store get started or how about a tobacco shop? We do have more than a number of places in the Village to get a bagel or a croissant, but don't we really need a good donut shop ?

In Shorewood we have a great place to live - we have one of the best school systems anywhere, and our Residential - Urban - Sidewalk - atmosphere is almost "Norman Rockwell" in its flavor.

Our underlying strength is not the businesses that are in the Village. Shorewood is not a shopping destination in itself. We have some destination shops here, such as Goldi's, Harley's and CC Conrad, but for the most part, businesses which locate in Shorewood are here to serve the people of Shorewood. Shops and businesses that fill the need of our population, with a convenience of being close to home.

It is no secret that our population is lower now than at our peak, and that our schools have excess capacity to serve more students. And there are steps we can take to help make Shorewood even stronger and more desirable.

We are foremost a residential community, and we have a larger than average stock of rental units. If we are to use TIF money to strengthen Shorewood, it should be used to help property owners to improve the housing stock --- ie. energy efficient furnaces, newer copper plumbing and updated electrical. We can promote energy systems that are affordable for the landlord to include heat in the rent. We can develop programs to encourage owner occupied duplexes. And we can develop programs that work with both landlords and tenants, to make Shorewood the number one rental option in the Milwaukee Metro area.

As Shorewood has grown more mature, there is also a greater need for housing that serves the needs of our senior citizens who would like to stay in Shorewood, but don't necessarily want the responsibility of a large property to maintain. As I can attest to, after both a hip and a knee replacement, a two story house with a basement, is not very user friendly to those with older joints !

(And by the way -